For us, sustainable cleaning chemicals mean combining responsibility with honesty: through clear criteria, independent testing and recognised certifications – not by making vague green claims.
Sustainability is no longer an add-on, but a prerequisite
For many customers, ecological cleaning chemicals are now standard. Particularly in building cleaning, sustainability criteria are an integral part of tenders. Products with certifications such as the EU Ecolabel or the Nordic Ecolabel are often required. For us, it is clear: a sustainable product range is now part of the basic equipment. It enables our customers to respond confidently to requirements and position themselves effectively in the market.
At the same time, uncertainty is growing. The wide range of labels, certifications and sustainability claims makes it difficult for many to maintain an overview. What is truly meaningful – and what is merely marketing?
We deliberately rely on independent, internationally recognised certifications rather than our own labels. Because credible sustainability is based on externally defined criteria that are regularly reviewed and further developed. This is what creates trust and comparability.
A clear approach to certifications
Wetrok follows a consistent strategy when it comes to cleaning chemicals: we rely on established standards such as the EU Ecolabel and the Nordic Ecolabel. In addition, we use programmes such as ClimatePartner, where CO₂ emissions are systematically recorded, reduction targets defined and concrete measures implemented. Remaining emissions are offset through climate protection projects.
The path to certification is demanding. Ingredients, limit values, environmental impact, packaging and performance – everything is assessed. Only products that meet these requirements receive the label. This is what makes certifications credible: they are not based on self-assessment, but on binding frameworks.
In the Swiss market, the question of IGÖB often arises. The Interest Group for Sustainable Public Procurement maintains a recommendation list for ecological products. Crucially, this list is based, among other things, on existing labels such as the EU Ecolabel or the Nordic Ecolabel. For us, this means that our appropriately certified products already meet the relevant requirements. This message can be communicated clearly and confidently in sales.
